Key Takeaways: Promotional products outperform many traditional media in cost-effectiveness, retention, and brand recognition.
- People tend to remember a brand better when they receive a physical product than when they see a print or TV ad.
- Promotional items are kept longer, meaning ongoing exposure instead of a one-off impression.
- Wearing or using a branded item turns customers into walking advertisements.
- Traditional media like TV and print can be expensive with lower ROI compared to promotional products.
Whether small or big, something all businesses have to do is advertise. There is certainly no shortage of choices whether you want to go down the traditional or digital route – there will be something which can be suitable for each type of business. A medium of advertisement that many businesses don’t always consider is the use of promotional products. The fact is, there are a lot of benefits that advertising with promotional products can offer, some of which are listed below…
Customers can Identify a Brand
In comparison to other advertisement techniques such as television or print, using promotional products is fantastic when wanting customers to remember a brand. For instance, if a brand chooses to advertise in a magazine, it is very likely that the consumer will flick over on the next page and be unable to recall the brand they have just seen – which is also the case if they are passively watching television. However, if they are involved in some type of giveaway with a brand where they can win a prize – they would be much more involved with the brand and would be able to identify it if they were to see the brand again.
- Recipients are more likely to recall the brand when they have used or held a product.
- Promotional giveaways (vs passive media) engage customers directly.
- Lower cost per impression over time since people keep promo items.
- Wearing or using items turns customers into walking or using ads.
Customers are Likely to Keep Hold of a Product
Another great benefit of promotional products is that if a customer is handed a product, they are very likely to keep hold of it. When advertising via social media or television, you can spread a message, but there is no way to give a customer a physical product. The best thing about a product is, it will not be forgotten and could be become a mainstay in the life of the customer.
A Walking Advertisement
Just as you can have a billboard advertisement with your logo plastered over it, you can also have a promotional product with your logo on it too. This can be more effective than a standard billboard advertisement because by giving a customer a t-shirt, hat or sunglasses you can have someone walking around wearing your logo.
Modest Prices
One of the main issues with other advertisement mediums – television and print in particular – they can be extremely expensive to get any good returns from! Instead of eating into your businesses profits with some of these advertisement methods, you can get yourself a better ROI from using promotional products.
If you are wanting to find out more information about how we can improve your brand with promotional products – get in touch today!
Make Your Advertising More Tangible
Choose promotional products like wristbands that people use and keep — they’re durable, memorable, and a smart investment compared to one-off media.
