News Traditional or Digital, Which is the Best Way to Market Your Business?

April 12th, 2017

The typical forms of traditional marketing techniques include things such as newspapers, magazines and billboards. As well as commercials from television, radio and cinema. Digital marketing techniques generally revolve around the internet with things such as search engine marketing, advertising on websites and social media. The problem with these two techniques comes with choosing which one is actually best when it comes to marketing your business – explained below are what these two methods are and what they include.

Traditional Marketing

One of the benefits of traditional marketing is that it is very good for businesses who want to make sure they reach their customers on a local level. For instance, the business can advertise their business on a radio station that is in their region. The business can also promote alongside this by using direct marketing to people in the local area too. A big aspect of traditional marketing is that you can also give the customer a physical item that they can keep. However, a customer can be very likely to look at a flyer and throw it away. Therefore, a great way to overcome this is to use goodie bags or lanyards as you can still brand these and they are more likely to be kept by the customer.

Digital Marketing

One thing that is great about marketing digitally is that it allows you to be more in-depth when your business is trying to target a specific demographic. A big part of digital marketing is social media, and this is one of the most cost-effective tools available to any business. Additionally, it allows for a two-communication between you and the customer which means that you can easily gather feedback on any kind of marketing campaign.

So, which is Better?

It is important to remember that both techniques have their downsides too. For instance, with traditional marketing it can be hard to track to the progress of a lot of your campaigns and see if they actually had any effect on gaining your business more sales. Digital marketing issues comes with the fact that the customers have lot of power with the feedback they give – particularly on social media – can be seen straight away, and if this feedback isn’t good it can have a detrimental effect on your business.

Therefore, to get the both out of each method, both should be used hand-in-hand in the same campaign. This can be done easily by making a television advert and then producing YouTube adverts that also go along with the story of the TV advert. Or by running a social media campaign and then team it with direct marketing by handing out wristbands which customers can take a picture of and send in to your social media account to get a discount on your product/service.