News 5 Simple Ways to Boost Brand Awareness

August 04th, 2017

Looking to increase brand awareness? Whether you’re working on a limited budget or something larger, we’ve compiled a few ideas to get people talking..

Social Media

The vast amount of sites like Facebook, Twitter, Instagram, LinkedIn and Whatsapp offer companies a great free-of-charge and easy to use platform to promote themselves, build their companies brand and more importantly perhaps, their audience.

Finding the time to update profiles can be a challenge in busy working environments, but if you’re going to do it you need to stay active for the most effective increase in brand awareness. Posting and interacting with audiences several times a day is crucial to the success and growth of social media pages. In terms of content, stay relevant and on topic and you will achieve and maintain an engaged audience. According to research carried out by Hootsuite, Starbucks is the best performing brand on social media closely followed by Chanel, so if you’re in need of some inspiration be sure to check these out.

Hold an Event

Regardless of the type of business, hosting any type of event is a great way to boost your brand awareness. Whether this be a social summer barbeque or an event structured around a new product release in a swanky hotel, simply getting your audience together will create a buzz for you and your business. This gives you valuable time with the audience and begin to create stronger links between your audience and your brand.

Merchandise

It is important to absorb the fact that the success of an event or an ongoing campaign is largely down to the use of promotional merchandise. Using promotional merchandise will enable you to consistently reinforce your brand to the audience, mainly visually but also psychologically. It strengthens links between you and your audiences, and also can foster a sense of obligation on customers as they have received something of value. One of the more obvious ways to promote your business is through wearable promotional merchandise.

Items such as wristbands are infamously successful post-event tools, with festival goers keeping their heavily worn but highly-nostalgic wristbands for months after. Cheap and cheerful, these simple pieces of merchandise will surely assist in boosting brand awareness. At The Wristband Company, we can supply custom wristbands and promotional materials. We guarantee a friendly, quick and reliable service and provide wristbands for a range of events, as well as lanyards and many more promotional products. If you do have any questions please contact us on 01565 777062 or email us at info@thewristbandcompany.co.uk . No enquiry is too big or small, and we are always happy to help you design your custom wristbands and increase your brand awareness.

Sponsors

Sponsoring an event or product is sure to reach a target audience and widen your branding opportunities. From small business to large football clubs, depending on your business and budget you can find something right for you. Although there is a cost, this can be minimal compared to the benefits it can have for your business. With this, it’s important to ensure that the product or business you choose to sponsor is relevant to your target audience and will positively represent your brand.

Overall, using imagination and perhaps a small budget, using these five methods above are sure to get you in front of your target audience this year and really boost your brand!