News Common Mistakes Made by Event Planners

December 22nd, 2016

When it comes to planning an event, no matter what the size of it is, it will be likely that you will be thinking about a huge number of different things to make sure that everything runs smoothly and without any hiccups. However, no matter how hard you work there will be things that won’t go to plan – and if you are an event planner who wants to make sure that you avoid any mistakes, have a look at these common ones so that you aren’t affected by any of them.


Leaving Promotion Until the Last Minute


No matter what type of event you are planning, be it a small party, concert, networking exhibition or speaker series – a lack of promotion will leave with you without the most important aspect of an event: the audience. Therefore, you want to make sure that you promote the event through a variety of different channels as soon as you have the date, time and location of the event finalised. This makes sure that anyone who would be interested in the event will be able to put it in their calendars and you will be able to make early forecasts for the number of people you can expect at the event, which allows you to order the correct number of wristbands for the guests’ entry into the event.


Not Getting Confirmation from Suppliers


Once the venue is booked, the next step will be to rent the equipment and services needed for the event, which can be the furniture, caterers or any entertainment which will be at the event. When you have booked or rented everything you need for the event, it is then important that you stay in constant contact with these suppliers every day leading up to the event so that you make sure that you’re both on the same page in regards to the time, location and quality expected for the event. Not doing this can leave the event in turmoil as the supplies can either be in poor condition, or not even show up at all!


Not Checking the Weather


This is a point which is certainly more important in the autumn & winter months. For instance, when you have events which are outdoors, you will need plan for contingencies should it start raining, this can be done by either having a nearby indoor space or by having tents for people to go under. For the colder months you also need to make sure that you have somewhere that coats and jackets can be safely placed.


Underestimating the Size of the Event


When planning an event, it is imperative that you completely evaluate how big it is going to be. Many organisers can make the mistake of setting a lower estimate of numbers during the initial planning as they are simply looking at breaking even. But if all the marketing for the event is successful then this would mean that the turn-out will be quite high. Therefore, you need to make sure all plans are already in place with the event staff so that you can handle the demands should full capacity be reached.

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