Key Takeaways
This article outlines practical, affordable ways for small businesses to market themselves through a mix of digital, social and physical promotional methods.
- Use multiple marketing channels for maximum visibility.
- Promotional products help improve brand recognition.
- Physical mail-outs reinforce a professional brand presence.
- Social media and email marketing provide low-cost reach.
- Maintaining a professional website boosts credibility.
It’s not always easy marketing your small business. It can seem daunting, but there are several easy ways to get the word out without wasting or spending too much money. Here’s a few of them…
Integrated marketing
Sadly, there is no single, failsafe approach to marketing, so it’s a good idea to use a variety of tactics. Your clientele will be limited and customers may start to tune out if you only use a single marketing method. Think of different ways to communicate with potential customers on various platform, including classified ads, leaflets, social media, sales letters, etc. Also, it’s a good idea to use promotional products…
Promotional products
Using promotional products is a fab way to get you company name known and recognised. The are many times when promotional wristbands come in useful. For example, charities that might need to spread the word and promote their cause can sell wristbands to people who might want to show their support. They generate funds, while making a great fashion accessory and inspire conversation about the charity. Using wristbands for your company will boost your profile and make people talk about you!
Use mail-outs!
Using a professional-looking brochure, advert or flyer printed up and enclosing it in all your outgoing mail will give your potential customers will have something physical they can refer to in the future, even if they don’t need it right now. It also looks really professional!
Promotional Products
Branded wristbands and other promotional items are a simple, cost-effective way to spark conversations and increase brand visibility.
Digital Presence
A polished website and active social channels help establish credibility and support every other marketing tactic you use.
Get social
Social media is one of the best, free tools you can us right now to get your company name out there and generate possible leads! You can use social media platforms such as Facebook or Twitter alongside email marketing!
Send out press releases
Do your own PR! Make the most of your local newspapers by sending out a well-written press releases to them. Anything that happens within your business from a new business launch, a new contract, the creation of extra jobs, an open day/seminar, all make for interesting local news stories. Local press coverage is valuable because you’re targeting potential customers who live nearby, and of course, it’s free!
Have a professional website
If you don’t have a website, get one. It’s makes people take your seriously and makes you look professional. If you have a website, then is it updated? Take a fresh look at your website – could it do with an update? Your website acts as free advertising for your business, so make sure it looks the best it can.
Boost Your Brand with Custom Promotional Products
From events to everyday marketing, branded promotional items help you stay top-of-mind and make a memorable impression.
FAQs
What is integrated marketing?
Integrated marketing combines multiple channels—digital, print, social media and promotional products—to deliver a consistent and more effective message.
How do promotional products help a business?
Promotional products offer a memorable, tangible way to reinforce your brand and encourage ongoing recognition from customers.
Why is having a website important?
A well-maintained website enhances credibility, showcases your offering clearly, and acts as an always-available point of contact for potential customers.
