News Ways to Promote your Business

September 09th, 2016

It’s not always easy marketing your small business. It can seem daunting, but there are several easy ways to get the word out without wasting or spending too much money. Here’s a few of them…

Integrated marketing

Sadly, there is no single, failsafe approach to marketing, so it’s a good idea to use a variety of tactics. Your cliental will be limited and customers may start to tune out if you only use a single marketing method. Think of different ways to communicate with potential customers on various platform, including classified ads, leaflets, social media, sales letters, etc. Also, it’s a good idea to use promotional products…

Promotional products

Using promotional products is a fab way to get you company name known and recognised.  The are many times when promotional wristbands come in useful. For example, charities that might need to spread the word and promote their cause can sell wristbands to people who might want to show their support. They generate funds, while making a great fashion accessory and inspire conversation about the charity. Using wristbands for your company will boost your profile and make people talk about you!

Use mail-outs!

Using a professional-looking brochure, advert or flyer printed up and enclosing it in all your outgoing mail will give your potential customers will have something physical they can refer to in the future, even if they don’t need it right now. It also looks really professional!

Get social

Social media is one of the best, free tools you can us right now to get your company name out there and generate possible leads!  You can use social media platforms such as Facebook or Twitter alongside email marketing!

Send out press releases

Do your own PR! Make the most of your local newspapers by sending out a well-written press releases to them. Anything that happens within your business from a new business launch, a new contract, the creation of extra jobs, an open day/seminar, all make for interesting local news stories. Local press coverage is valuable because you’re targeting potential customers who live nearby, and of course, it’s free!

Have professional website.

If you don’t have a website, get one. It’s makes people take your seriously and makes you look professional. If you have a website, then is it updated? Take a fresh look at your website – could it do with an update? Your website acts as free advertising for your business, so make sure it looks the best it can.