News The Benefits of Personalised Silicone Wristbands

October 14th, 2016

Silicone wristbands are one of the simplest designs when it comes to wristbands – however, they are still one of the most popular choices. It can be argued that a silicone wristband would still serve the same purpose if it wasn’t personalised, however a personalized wristband can provide a lot of benefits. Here we’ve listed exactly why!

Grab Attention

One of the main reasons that silicone wristbands are coloured is so that they can capture attention. Around 10 years ago charity wristbands were hugely popular, as Nike released the black and white wristband, for anti-racism, yellow wristbands were an indication of the Livestrong cancer bands and blue was used for the anti-bullying campaign. The colour of the wristbands captured the attention and also helped raise awareness for each individual cause.

Company Branding

Silicone wristbands can also be used as a method of advertising, as well as company branding. Businesses have used branded wristbands, which can raise awareness, similar to the anti-bullying/ racism and cancer campaigns. Not only can they be an effective way to raise awareness, but they can also be a subtle method of advertising. You can once again look at charity wristbands as an example for how this can be done well. Take the breast cancer wristbands for instance, you instantly relate the pink of the wristband to that of the breast cancer campaigns – which helps them maintain a strong brand through colour.

The Psychological Effects Colours Have

All colours have different effect on the brain when we seem them. It has been discovered after a number of tests what these are, and many will find the results quite interesting. If you want a colour that is associated with being strong, traditional and serious – then there are various amounts of colours available to do. For example, pink and green are associated with being compassionate, purple is perceived as being creative and imaginative by the human brain and blue is a symbol of strength. This shows why the purpose of coloured wristbands holds huge importance, as colours can provide both a psychological effect and aesthetic appeal.