News How Wristbands Can Be Turned into Marketing Gold

December 07th, 2016

When it comes to running or owning a business, there are many areas – such as finance or account handling – which stay the same and see little change in terms of how it is run. However, there are areas such as marketing which are constantly evolving and changing which require business owners to stay on their toes. In some industries – marketing is the main way business owners can stay one step ahead of the competition and set themselves apart in the eyes of customers. This often leads to owners searching for innovative techniques and new strategies. One of these can be wristbands, and these following points will explain how they can be turned into marketing gold for a business.

Customise for Your Business

A fantastic quality about wristbands are that you can have full control over how they are designed. This means that you will be able to customise them to however you see fit. Therefore, with a silicone wristband you would be able to make it the same colour as your logo and then print it with the name of your business. These can then be handed out to customers as an alternative to giving flyers – which can be better as wristbands are more likely to be kept by the customer rather than a flyer that they will probably take one look at then throw away.

Use Them as an Alternative to Traditional Techniques

Business owners can also use wristbands as an alternative marketing tool to the traditional techniques, this is because for the correct type of business, wristbands can be much more beneficial with marketing a product/service than some of the more common techniques such as social media or television advertisement. This is because they can be a more personal communication technique rather than the widespread message which is sent from social media or television.

Offer an Incentive

All wristbands are generally wearable items; this means that they will be visible on the body of the person wearing it. However, the issue with this is – why would the customer want wear a wristband to advertise a business? This is where the incentive comes in to place. If you run a business that requires the customer to repeatedly come back – such as a hairdresser – you can offer a discount if the customer wears the wristband on their return. You want to make sure this is a tyvek wristband so that it can’t be removed, and this would mean that your business would gain a wide reach of customers as everyone who sees the customer would see the wristband.